The official blurb for the game states: "Join 007 in the newest strategy game from Glu, James Bond: World of Espionage (2015). Seduce beautiful allies, drive fantastic cars and execute foul villains as you deploy James Bond and other secret agents around the globe, solve classic missions and build your agency branch in order to take on the coveted role of M as head of MI6 HQ in London and protect the world from mass destruction".
The CEO of GLU Mobile, this video game's maker, Niccolo de Masi, has said of James Bond: World of Espionage (2015): "Bond offers a deep catalogue of thematic inspiration for gaming. We are honored by the opportunity to be the first to bring such a storied franchise to free-to-play mobile gaming. We look forward to delivering a never before seen gameplay experience on mobile for the passionate worldwide community of Bond fans" and "We're tremendously proud to deliver the first free-to-play mobile game for undoubtedly the most storied film franchise in history. I believe our innovative approach to creating a game with its own authentic cast and narrative will resonate with fans of James Bond films and Glu games alike" and "The direction of the movies has moved in a far more cerebral direction, with a deeper narrative structure, a more traditional novel-based treatment of the franchise. The Broccoli / Wilson family feel that them effectively going back to the roots of the franchise and recasting not only the lead, but also many other elements of how this franchise is built out, has led to the greater success they've had with movies like Skyfall (2012), that have set new records at the box office. They believe it's the right direction to go in; we agree with them. We think it's the right direction for the Bond franchise, which has gotten effectively deeper and more serious in many ways than certain prior iterations of it.The other thing that's important to recognize is that on mobile, the RTS / RPG genre dominates the top-grossing charts. Role-playing games, strategy games are perfect for phones and tablets, where you are tapping, you are playing your game possibly between meetings, at your lunch break, after work-but it doesn't require you to sit in your console gamer chair . . . It's not as skill based - it's brain power, as opposed to twitch power. We think that the genre does so well because it's effectively aligned with what phones and tablets naturally do well. You want to be clicking on buttons, you don't want to be playing a twitch game necessarily. The reason why there's been many and higher grossing RTS / RPG games than shooters, we think is because of the fact that the genre does better on these platforms intrinsically" and "What we've done here is very ambitious and very ground-breaking. We've effectively created a new interactive experience for Bond fans around the world, with its own narrative, it's own story, it's own characters. Like a TV series that could run alongside a movie series, this is an interactive MMO that could sit alongside multiple launches of the movie. It's something that we're tremendously proud of-the Broccoli / Wilson family and MGM are as well-and we think it will get tremendous critical acclaim once people fully see the depth of the vision" and "We have worked at this for over two years. It's a unique property; it's a unique brand-never been done before. We're breaking new ground. It's a strategy game unlike anything else in the [App] Store, both mechanic-wise and visually. We believe that it will be successful; it's a multi-year partnership that we've struck [with EON Productions]. We recognize that the strategy genre often grows more slowly than other game genres we're in, so we're expecting to see the game grow quarter-over-quarter, as opposed to having a quick peak and then decline . . . Our intent here is to do something unique out of the gates and then build on that for the next few years".
The MI6 James Bond fansite states: "the commercial release by Glu of its James Bond mobile game will trigger the vesting of 1,000,000 shares subject to the warrant that Glu issued to MGM Interactive in July 2013. This warrant has an exercise price of $3.00 per share and is exercisable only for cash."
This James Bond video game is a smartphone and tablet app from Glu Mobile.
The character of agent Fatima Blunt has a name that sounds very similar to the SPECTRE agent Fatima Blush played by Barbara Carrera from the unofficial James Bond movie Never Say Never Again (1983).